We are Profit and Growth Experts who love to work with eCommerce and Online Retail Entrepreneurs.

What we love about the eCommerce industry is that it provides opportunity for everyone. It’s a great business leveller. The continual innovation of technology and product provides infinite opportunity. There is always something new and fascinating to learn. This is why we’ve chosen to work with online sellers.

We love being around people with enthusiasm, optimism and tenacity.  We love to hear the stories behind their business.


Tanja Woods

Tanja loves connecting with people and learning about what they do. She loves to hear your story. Tanja is passionate about customer service and helping to de-stress business owners lives. She is helpful by nature and a great problem solver.  

Before having 3 kids and several businesses, she had a career in Corporate Retail. Tanja is degree qualified, as well as being a Certified Profit First Professional and Xero Certified Advisor. Check out more here.

She has recently discovered the joy of becoming mum to her boxer puppy, Harvey. She loves sailing, pilates, yoga and coffee.

Motto she lives by “A smile costs nothing yet gives so much.

Alex Woods

Alex has always loved technology. He is the type of person who can always look at the big picture and spot ways to streamline and automate their business processes.  Automation is his favourite word.

Alex is a degree qualified accountant & computer geek with heaps of experience, a Certified Profit First Professional, Xero Certified Advisor and a Registered BAS Agent. Check out more here.

He loves hooning about on his Triumph motorcycle, sailing, and also loves the family puppy, Harvey.

Alex’s favourite quote “If you want to go fast, go alone. If you want to go far, go together”